Many believe that the resume and profile on LinkedIn – it’s the same thing. Often on LinkedIn insert information from the summary – and believe that this work is done. If you also think so – it’s time to change your mind. The profile on LinkedIn, employers want more: Find out what it is, to improve their chances of employment.
Typically, the recruiter to get acquainted with the candidate (before the meeting), in this order:
- first job,
- then profile on LinkedIn and other social networks.
In summary, the recruiter is looking for the most important information: the qualifications and experience of the applicant, his greatest strengths. Here, the approach of “technical”: recruiter scans the eyes resume, stop look at the dates, positions, skills and achievements. A few minutes – and is ready to conclude whether the applicant is suitable to the job, whether or not to invite him for an interview.
If the applicant is interested in, the recruiter will try to find more information: the Internet, social networking and LinkedIn in particular. If he sees on LinkedIn the same thing, that the summary – will be somewhat disappointed. The first acquaintance took place – the recruiter has an idea of your experience; Now he wants to know about you something as a man.
In summary, a photo is not required. In LinkedIn, it is highly desirable: your original photo, designed in business style. Do not Avatar.
In summary, this is not: here you are describing yourself; LinkedIn allows you to post your profile to other people’s recommendations. Do not neglect this opportunity. To recruiter recommendations – one of the most reliable sources about you.
Write a recommendation for you can your current and former colleagues, former executives, partners, contractors, recruiters who interview you came. Ask them to add recommendations to your profile; if need be, after a while, remind. Of course, not everyone will find time for it. But even the presence of 5-explanatory recommendations – it’s better than nothing.
In LinkedIn you can give yourself more advanced features than the summary – in the section “General information”. Let this be a 1-2 paragraphs (as opposed to 1-2 rows in the summary).
This little text you must “hook” of the employer. It is your professional profile should be reflected, work experience (what is its duration, importance); what is your main advantage over other applicants.
If the results of your work can be quantified, add the figures – an increase in productivity thanks to your work, to increase the company’s revenue, increase market share, increase employee motivation; on the size of the team, with whom you have worked; on the budget that you manage; Use numbers whenever you can – this is the most convincing data proving your skills and value.
The secret: in the “General Information” should be at least 40 words. If you leave the field blank, or it will be too little text, your profile does not get in the search results (search within the LinkedIn).
4. Number of contacts
LinkedIn profile demonstrates how active you are communicating with the representatives of the professional community. If your contacts list is empty, impeccably decorated profile makes no sense – the lack of contacts clearly demonstrates that your little person who is interested.
5. Confirmed skills
Make the profile of your skills and ask them to confirm your peers. The more icons with photos of your colleagues next to each skill, the more convincing your profile.
Pay attention to an important point: the information in your resume and LinkedIn should be the same.
The discrepancy between the names of companies and jobs, periods of work, functional and other specific information – minus for the applicant. From the viewpoint of the recruiter, discrepancies in the data testify or negligence of the applicant or the desire to hide something.
Pay special attention to the coincidence in the resume and LinkedIn profile, the following information:
- periods of operation at specific positions,
- company names,
- job titles;
- tasks for each position;
- Project names, organizations, the names and other proper names;
- data about your achievements (indicators of the amount of share / interest rates, budgets, etc.).
Actualize your profile in LinkedIn: add new contacts and skills, mark new achievements. Your profile should always be fully prepared, even when you’re not looking for a job. After all the work you may find itself – if you say about yourself on the Internet and use sophisticated tools to build and maintain a professional image (such as LinkedIn).